If you’ve been over to blog.AIDS.gov lately, you may have seen this post about the internal communications strategy at AIDS.gov. The 2011 AIDS.gov Communication Strategy Internal Working Plan can serve as a helpful point of reference for organizations or individuals looking to ground their communications in a strategic framework.
The communications plan is available elsewhere on AIDS.gov, but it’s great to see them highlighting the materials so publicly on their blog. This commitment to transparency means that a lot of people will be able to leverage these resources in their own AIDS advocacy work!
Check out page 3 in particular for a table of all the communication tools AIDS.gov uses, what they use them for, and how they support primary and secondary strategic goals. It’s a long list, and not all of the tools were familiar to me (Slideshare? Medpedia?). If you do find something new and useful there, the New Media One-Pagers on the blog sidebar can help you figure out how to incorporate it into your toolbox.
This note towards the end of the document is a critical one: “Ongoing monitoring and evaluation is an integral component of our overall communications strategy, and helps us to know if our efforts are reaching intended communities who are the hardest hit by the HIV epidemic.” [emphasis added] How do you address this key question in your communications?